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    SADLY, THIS WAS JUST AN APRIL FOOL
  •  there is no factory  
  •  there will be no visit to the exclusive NEC  Birmingham Classic Car Show & AutoJumble 
  •  you can't buy a new 541 for £50,000, even  without a braking system 
  •  Jake Profolli is an anagram of April Fool Joke  


Jake's profession of "transportation of bovine waste product" could be rephrased as "a [lorry] load of bull***", which is how most people would regard the proposal to stick a Cobra badge on a 541. So we'd best make the most of the cars we do have!

Do continue to this month's real news (below), or click on the Cobra for a second look at the April Fool.
Normal service will resume tomorrow!